Practical Case Studies, Research and Training for Marketers

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Marketer Vs Machines: We need to train the marketer to train the machine.

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Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59)

Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59)

May 15, 2023 — Listen to Andrew Beranbom, Co-founder and CEO, First Tube, discuss execution plans, choosing co-founders, and charter programs with early-adopter customers.

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Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them

Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them

May 11, 2023 — Read on for an insider’s view of examples from an auto accessory ecommerce site, a fiction author, and a mobile game developer.

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Marketing Operations: Process is the foundation for success (podcast episode #58)

Marketing Operations: Process is the foundation for success (podcast episode #58)

May 8, 2023 — Listen to Shruti Joshi, Chief Operating Officer, Facet, discuss a lifestyle brand, process for success, and test-and-learn approach.

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