Practical Case Studies, Research and Training for Marketers

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Successful Marketing Campaigns: Get ideas from a Mother’s Day email campaign, digital advertising, and programmatic SEO

Successful Marketing Campaigns: Get ideas from a Mother’s Day email campaign, digital advertising, and programmatic SEO

May 25, 2023

Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (podcast episode #60)

Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (podcast episode #60)

May 22, 2023

How To Improve Your Marketing Funnel: Answers to your questions about an early control peak, uncoupling value, and customer-first objectives

How To Improve Your Marketing Funnel: Answers to your questions about an early control peak, uncoupling value, and customer-first objectives

May 18, 2023

 


Marketer Vs Machines: We need to train the marketer to train the machine.

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More from MarketingSherpa Reporters

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Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59)

Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59)

May 15, 2023 — Listen to Andrew Beranbom, Co-founder and CEO, First Tube, discuss execution plans, choosing co-founders, and charter programs with early-adopter customers.

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Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them

Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them

May 11, 2023 — Read on for an insider’s view of examples from an auto accessory ecommerce site, a fiction author, and a mobile game developer.

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Marketing Operations: Process is the foundation for success (podcast episode #58)

Marketing Operations: Process is the foundation for success (podcast episode #58)

May 8, 2023 — Listen to Shruti Joshi, Chief Operating Officer, Facet, discuss a lifestyle brand, process for success, and test-and-learn approach.

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