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Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

Effective Digital Marketing Strategies for Small Businesses: Discounts on TikTok, neutrality on Quora, seasonality for Google PPC

July 13, 2022 — Quick case studies from a social commerce platform, a B2B ecommerce company, and a local HVAC.

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Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more

Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more

July 11, 2022 — Hear how Sarah Bennight Director of Marketing, Stericycle, ensured her division’s brand communicated a unique product-level value proposition that still tied back into the company’s primary value prop, her view on project managers, and how she helps her team (and herself) find joy and remember their original passion for marketing.

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Customer Experience and Marketing: 3 quick case studies to help you think like your customers

Customer Experience and Marketing: 3 quick case studies to help you think like your customers

July 6, 2022 — Quick case studies from a bakery chain, cloud storage company, and content website.

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